For the first time, AI isn't an app on this phone — it is the phone. Samsung calls it AI-native. The difference in daily life is bigger than you think. Galaxy AI doesn't wait to be activated. It's running before you unlock the screen.

Galaxy S26 Ultra carries the planet's first built-in Privacy Display. Your screen is private in public — automatically. No stick-on filter. No friction. No settings to toggle. The person next to you on the plane simply cannot see your screen.

Yes, it starts at AED 3,599. But with trade-in savings up to AED 2,599 and a bundled subscriptions package — Amazon Prime, OSN+, Anghami Plus, Careem Plus — worth hundreds more, the actual cost of upgrading may genuinely surprise you.

Through SmartThings, the S26 becomes the intelligence hub of a UAE smart home — lights, AC, security, energy — all anticipating you before you ask. Aligned with the Dubai Smart City programme and UAE Vision 2031.

The Buds4 Pro don't just cancel noise. They read your environment — a Dubai mall, a boarding gate, a quiet café — and adapt the sound to fit the moment. 10,000+ simulations on 100M+ ear data points went into making them fit all day.

Galaxy AI doesn't wait for you to open an editing app. It works in the background — so the best version of your shot is ready before you've even decided to share it. Photo Assist and Creative Studio are part of the capture workflow, not separate steps after it.